Sports has really grown a big arena for investors. Gone are the days when sports was played only for entertainment, now it has grown in to a big money raising ground for top notch companies.

Brands like to associate with sports as well as its players as it gives a big boost to the product sale. Brands sponsor T shirts, Kits etc so that they capture a big & mature market. They associate with players & make them Brand Ambassadors for a particular product so that people associate their product with a particular person.

Why Brands play with sports -